We produce a content management system called RecFind 6 that includes several ways to capture, classify and save emails. Like most ECM vendors, we offer a number of alternatives so as to be better able to meet the unique requirements of a variety of clients.

We offer the ‘manual’ version whereby we embed our email client into packages like Outlook and the end user can just click on our RecFind 6 Button from the Outlook toolbar to capture and classify any email.

We also offer a fully automated email management system called GEM that is rule-driven and that automatically analyses, captures and classifies all incoming and outgoing emails.

At the simplest level, an end user can just utilize the standard RecFind 6 client and click on the ‘Add Attachment’ button to capture a saved email from the local file store.

Most of our customers use the RecFind 6 Button because they prefer to have end users decide which emails to capture and because the Button is embedded into Microsoft Office, Adobe Professional, Notes and GroupWise. A much smaller percentage of our customers use GEM even though it is a much better, more complete and less labour intensive solution because there are still many people that just don’t want email to be automatically captured.

This last point is of great interest to me because I find it hard to understand why customers would choose the ‘manual’ RecFind 6 Button, small, smart and fast though it is, over the fully automated and complete solution offered by GEM, especially when GEM is a much lower cost solution for mid-size to large enterprises.

A few years ago in 2005 the Records Management Association of Australia asked me to write a paper on this topic, that is, why don’t organizations make a good job of capturing emails when there is plenty of software out there that can do the job?  I came up with six reasons why organizations don’t manage emails effectively and after re-reading that paper today, they are still valid.

In my experience, the most common protagonists are the records manager and the IT manager.  I don’t think I have ever spoke to a senior executive or application owner who didn’t think GEM was a good idea but I have only ever spoken to a tiny number of records managers who would even contemplate the idea of fully automatic email management. Most IT managers just don’t want all their emails captured.

This is despite the fact that because GEM is rule-driven any competent administrator could write rules to include or exclude any emails they want included or excluded.

Another road block is that old red herring personal emails. In ninety-percent upwards of cases where my customer has decided against GEM this is given as the ‘real’ reason. It is of course rubbish because there are many ways to handle personal emails including an effective email policy and writing GEM rules to enforce that policy. This 2004 paper explains why we need to manage emails and also talks about an effective email policy.

The absolute worst way to mismanage emails is to mandate that end users must select and print them out for the records staff to file in cardboard file folders. This method is entirely appropriate to 1900 except for the fact that we actually didn’t have emails in 1990. It is entirely inappropriate and just plain ineffective, wasteful and stupid in 2012 but, tens of thousands of records managers all around the world still mandate this as the preferred approach.

Is it because they don’t understand the technology or is it because they stubbornly refuse to even consider the technology?

It can’t be budget because the cost of expensive staff having to be part-time records managers is monumental. You would be hard pressed to find a more expensive and less effective solution. So why are we still doing it?

Back to the title of this paper, “How hard can it be?”

The answer is that it is not hard at all and that every ECM vendor has at least one flexible and configurable solution for email management. More so, these solutions have been around for at least the last ten years. So why are we still doing it the hard, ineffective, incomplete and expensive way?

The answer is that it is to do with people and attitudes; with a reluctance to embrace change and a reluctance to embrace a challenge that just might force managers to learn a lot in a short time and extend their capabilities and workload for the period necessary to implement a new generation solution. I guess it comes down to fear and a head in the sand attitude.

I once had a senior records manager tell me he wasn’t going to install any new systems because he was retiring in five years and didn’t want the worry and stress. Is this really why you aren’t managing your emails effectively and completely? Isn’t it time you asked the question of your records and IT managers?

A company’s website is said to be its window to the world. It is supposed to be the portal through which business flows in from all corners of the globe. (Now that is a silly expression, since when did a globe have corners?) Notwithstanding the silly expression, the Internet and a company’s website are supposed to be the foundation of the modern marketing paradigm. In this new model, everything will be sold online and Cloud and SaaS will be the most used and abused marketing terms.

However, there are a couple of minor flaws in this model.

Have you ever tried to do an online demonstration or presentation to 27 people, all with different agendas? I have and it is almost impossible to be effective in this environment.

Have you ever tried to understand the nuances of a complex commercial application requirement using only the telephone, email and online sessions? I have and it is impossible to really understand one hundred-percent of the requirement.

Sure you can sell books and computers online but it is a far from perfect model when selling complex application systems that will eventually be integral to the successful operation of your customer’s business.

In our business we make good use of technology to better communicate with our customers and prospects all around the world. We in fact couldn’t operate without the Citrix tools GoToAssist, GoToMeeting and GoToTraining. They, or tools like them, are essential for running a software and services company like ours with customers all around the world.

In this day and age, and especially after the GFC, no company can afford to have ‘local’ staff in every town, state or country where it does business. Nor can any company, no matter how big, afford to fly pre-sales staff in for every one-hour demo requested by a prospect or every one or two hour support session for a customer.

However, in our sales cycle (application software) there are still many things that are best done face to face and there are some things, like application consulting, that can only be done face to face.

At this time we handle the face to face requirement by telling people we hire for consulting and support jobs that they must be available to travel and frequently, both inter-state and internationally. We make this requirement a prominent part of the job add and the interviews. Having a ‘flying squad’ of support people and application consultants is now an integral and essential part of our sales paradigm and from the customer’s viewpoint it works very well. But, it is a far from perfect solution from our viewpoint because of the high cost and lost time or ‘opportunity-cost’ of dead time spent in transit.

The flying squad will always be an important tool for us when delivering solutions but as we grow it needs to be supplemented and complemented by partnerships with local firms with the skillsets our customers require.

A few years ago, conscious of this need to partner, I registered a new website called bizzpartnerships.com with the intention of starting a new business primary designed to locate and connect business partners all around the globe. Sadly, the pressure of running and growing this business didn’t leave me much time and like a lot of good ideas, it is gathering dust.

It is still a great idea because there are literally millions of businesses like mine that need partners to both win and support customers; partners that can provide that essential face to face contact that is sorely missing from most modern business models. It fact, the situation worsens year by year as vendors cut costs and outsource almost every function to countries like India, China and the Philippines. I stopped dealing with a well-known hardware vendor because they told me my account manager would no longer be local but would be based in a call centre in India. I have gone from spending millions with this company to spending absolutely nothing.

Notice I am not talking about outsourcing, which I hate, but partnering, which I love. Anyone who wants to know how I feel about outsourcing should read one of my previous Blogs:

http://www.knowledgeonecorp.com/blog/post/2012/02/05/Outsourcing-will-destroy-the-west.aspx

Partnering provides that much needed and much appreciated local, face to face contact; outsourcing takes it away.

My prime objective from this point on will be to forge partnerships with companies that can add value to my customers. I believe that this is an essential component of the still maturing online model.

So, if you are reading this blog and you are part of or know of a quality customer-centric services company that can add value to an enterprise content management software installation then please let me know about it. In a good partnership, everyone benefits, especially the customer.

I have written about this many times before (see links below) but our customers continue to ask for advice, usually when being ‘told’ by IT that they will have to use SharePoint as their records management solution.

http://www.knowledgeonecorp.com/news/pdfs/IntegratingWithSharePoint.pdf

http://www.knowledgeonecorp.com/news/pdfs/SharePoint%20-%20A%20Primer.pdf

In the past I have treated the subject softly and leaned over backwards to be kind to SharePoint, after all, who am I to argue with mighty Microsoft? Now however, I am just going to tell it how it is.

• Out of the box RecFind 6 is an infinitely better and lower cost and faster to roll out records management solution than SharePoint 2010.
• You can easily and quickly configure RecFind 6 to meet one hundred-percent of your records management requirements. No matter how much time and money you throw at SharePoint 2010 you will never be able to meet one hundred-percent of your records management requirements.
• Whereas the initial licensing costs of SharePoint 2010 may appear to make it a better financial proposition than RecFind 6, once you start pouring in the money required to get SharePoint to do what RecFind 6 does out of the box the situation reverses very quickly. By the time you finish paying your SharePoint consultants (and you probably never will) you will end up paying at least ten times what you would have paid for RecFind 6.
• Worse, whereas Knowledgeone Corporation does all the maintenance and adds all the new features to RecFind 6 as part of your annual maintenance (ASU),  with SharePoint you have to design, implement, test and fund all the maintenance and improvements to your SharePoint system. This means that the ongoing costs are also around ten times what it would cost to maintain an equivalent RecFind 6 system.

It is important to note that this is just not my opinion. As an example, please refer to the advice given to state government agencies by NSW State Records:

http://futureproof.records.nsw.gov.au/initial-advice-on-implementing-recordkeeping-requirements-in-sharepoint-2010/

Allow me to summarize:

• SharePoint 2010 is a good collaboration & intranet solution but will not apply good records management functionality out of the box.
• It will take a significant investment of time, money and strategy to build an effective EDRMS with SharePoint 2010.
• While licence costs for SharePoint may be relatively inexpensive, the complexity and cost of designing, developing, implementing and maintaining a SharePoint 2010 EDRMS is considerable and needs to be factored into the decision to implement EDRMS functionality with SharePoint.
• SharePoint 2010 is not compliant to records management standards including with reference to:
• Difficulties in capturing email;
• Lack of native security classification and access control; plus
• An inability to manage hybrid records (i.e. both electronic & hard copy records).
• As SharePoint generally operates as a series of team sites, the complexity & costs of design, development, implementation and on-going maintenance should reflect the fact that each team site will need to be specifically implemented to meet the particular recordkeeping requirements of each business area.
• Without proper design & implementation a SharePoint EDRMS implementation will become another sprawling, uncontrolled network or shared drive environment, with content existing everywhere. SharePoint’s native structure is much like a website, where it is possible to implement as many specific sites for different teams and projects or business areas as your organisation requires. Without strong records management frameworks, recordkeeping can quickly scale out of control in this kind of environment.

If your main interest is physical records management then don’t even begin to consider SharePoint because it simply cannot do it.

If your main interest is email management then SharePoint also does not have the required functionality.

However, RecFind 6:

1. Delivers all of the EDRMS functionality a customer will every need out of the box.
2. Is fully compliant to all known records management standards (e.g. has achieved full compliance with all of the latest VERS standards).
3. Has comprehensive out of the box capabilities to manage hybrid records (electronic and / & hard copy records).
4. Has the administration application called the DRM that allows the customer to customize RecFind 6 and change almost anything including the data model and any business process, easily & quickly, without source code changes, whilst remaining on the standard product.
5. Has a SharePoint 2010 integration module so that a customer can take advantage of the good collaboration & intranet capabilities of SharePoint and the best-in-class EDRMS functionality of RecFind 6 within the one integrated environment.

So there we have it, no more Mr nice guy. As a records management solution RecFind 6 blows SharePoint out of the water. It costs less, is easier and faster to roll out and has infinitely more RM functionality in the standard product than you will ever be able to develop in SharePoint.

Now I feel much better.